Bernie's Blog
First there was Superstore.
Then there was the All Canadian Superstore.
And now, for your complete automotive needs, there is Winnipeg’s newest automotive Superstore - The New Pembina Chrysler Dodge Jeep.
Located at 300 Pembina Highway, The New Pembina Chrysler Dodge Jeep Superstore includes nearly 700 feet of frontage in the heart of the city complete with separate redesigned new and used vehicle showrooms and eight comprehensive departments located in one very convenient location.
“This is truly the launch of the perfect automotive Superstore,” Bernie Clement, President of the New Pembina Chrysler Dodge Jeep said. “Everything you could possibly need from buying a vehicle to every other element of owning and operating a vehicle can be looked after at the most convenient location in the city.
“Our slogan is "It's All Here"… which clearly it is. Why would a consumer go to the outskirts of the city to buy a vehicle, much less go all the way back for service, when it's all right here.”
The newly expanded new vehicle showroom boasts a state-of-the-art vehicle accessory center along with a dedicated sales team who has keen knowledge on the only products they sell - New Chrysler, Dodge and Jeep vehicles.
“Our new vehicle sales are up 173 per cent so far this year,” Ralph Wasserberg, New Vehicle Sales Manager said.
“Consumers love our newly expanded showroom and the fact that their salesperson is knowledgeable, won't lose any deal over price, and wants to earn their business"
Located only steps away, at 222 Pembina Highway, is the totally renovated Brand Spankin Used showroom which houses a wide assortment of exclusively pre-owned vehicles of all makes and models.
The Brand Spankin Used facility also offers a prime selection of vehicles priced under $10,000 - for those Manitobans who want the most affordable transportation.
"People are amazed when they arrive and see the quality of our used vehicles, the state-of-the-art showroom and the knowledgeable sales staff," Kevin Dodge, General Manager said.
Customers can view Winnipeg's best selection of used vehicles at www.brandspankinused.org.
However, being Winnipeg’s newest automotive Superstore isn’t just about sales - it’s about quality service as well.
No dealership in Winnipeg repairs more Chrysler Dodge Jeep vehicles than The New Pembina Chrysler Dodge Jeep.
“Specialist in the House” designation means The New Pembina Chrysler Dodge Jeep technicians have earned the highest service level training possible.
Not only do they repair more Chrysler Dodge Jeep vehicles than anyone else, they have a group of technicians who are Best In Class for automotive knowledge.
"The Only Goal our dedicated team of service advisors, technicians, and our industry best shop foreman has is meeting Customer expectations," Russ Johnson, Service Manager said.
The focus on customer service is further enhanced with the expansion of three service bays in the service department, and the addition of Canada's first Mopar Speed Lube which enables customers to have their oil and filter changes done rapidly at a very competitive price.
“What does this mean to you? We won't make you wait any longer than possible to get your vehicle back to you," Russ Johnson, said.
“The reason is pretty simple - we understand that time is valuable to our customers. We wouldn’t want you to have to drive to the outskirts of the city for service when it can be taken care of on your way into work.”
Convenience also plays a major role in The New Pembina Chrysler Dodge Jeep’s overall customer service package.
The dealership runs two fulltime customer shuttle vehicles 7 am to 7 pm weekdays.
Additionally, The New Pembina Chrysler Dodge Jeep has teamed up with Winnipeg U-Drive to offer customers on site daily rental vehicles from a team of dedicated employees who are there to assist you.
“Here the question becomes efficiency - efficiency in terms of getting customers to and from where they need to get to,” Mr. Clement said.
“That’s a key focus of ours. We recognize how valuable time is to people.”
In addition to being the first automotive Superstore in Winnipeg, The New Pembina Chrysler Dodge Jeep is first in Canada in terms of volume parts sales - for the second consecutive year.
In fact, The New Pembina Chrysler Dodge Jeep sells more batteries and tires than any other Chrysler dealership in the world – right here in Manitoba!
"We've become the place to buy parts for a simple reason - we do whatever it takes to secure the right parts at the right price for our customers," Leonard Funk, Parts Manager said.
“We cover the province and have more people who know everything about parts, sell parts, and deliver parts, than any other dealership in the country.”
The New Pembina Chrysler Dodge Jeep’s five bay detailing center, in their 222 Pembina Highway location, can make your vehicle look amazing again.
The totally refurbished work area, and a team of dedicated detailers, is ready and available to clean your vehicle.
And, you can choose from three different priced detailing packages to fit your vehicle detailing requirement.
"Once Abe Francisco and his group has completed detailing your vehicle you will think you have bought a new car," Jason Swaile, Detail Centre Manager said.
The Pembina Chrysler Collision Centre, also located at 222 Pembina Highway, includes a three bay expansion and a new customer greeting centre.
Your arrival at the customer greeting centre ensures your claim will be handled quickly and you can either secure a courtesy vehicle or make use of the shuttle vehicles.
“Customers love coming to such a clean and comfortable location to drop off their vehicle. From that point on it’s my team's primary concern that your vehicle collision work gets done promptly and to 100 per cent of your satisfaction ... I haven't lost one patient yet,” jokes Lynn (Dr. K) Kaltenberger.
In addition to replacing glass, The New Pembina Chrysler Dodge Jeep is the only dealership of any brand in Winnipeg to have a department dedicated to fixing any automotive or other fabric concerns that you may have.
Pembina Glass & Upholstery Centre has replaced convertible tops, vinyl roofs and pretty much the entire interior of the vehicle.
"I have been repairing vehicle interior and upholstery for 30 years. Come visit my new shop in our 222 Pembina Highway building and see for yourself that we can handle your upholstery and vehicle repair needs," Norm Morrisette, Glass & Upholstery expert said.
But it doesn’t end there!
The New Pembina Chrysler Dodge Jeep is giving Manitobans the chance to win a brand new vehicle.
That's right! The dealership is giving away a brand new Dodge Caliber in conjunction with the launch of their automotive superstore.
It's not a lease….you won't have to pay for GST/PST.... they are looking after it all.
You don't even have to buy anything, nor does it need to snow or rain or be a certain temperature.
You will simply drive it away if your name is selected on May 15th.
People can enter at either of the 222 or 300 Pembina Highway Superstore addresses or go on line at www.pembinachrysler.com.
All you need is a valid driver’s license and email address ... and be there on May 15th when the lucky winner is announced.
If you've entered and are in the crowd ... a Brand New Dodge Caliber is all yours!
See their website or in store for full details.
